Retail is a for-profit industry in the service sector that employs multiple distribution channels to sell consumer goods to the public in relatively small quantities. Retail businesses include brick-and-mortar shops, stores, mail order businesses and Internet companies who sell directly to the end customer.


Retail Overview – To be considered ‘retail,’ the place of business typically

  1. Sells to customers for personal or household use
  2. Engages in activities that will attract people to buy
  3. Buys or receives merchandise as well as sells merchandise
  4. Is considered ‘retail‘ in the trade

Generally, retail establishments are classified by ‘kind of business’ according to the things that are sold or by their trade designation. Segments in the retail industry include:

  • Apparel Stores
  • Building Materials
  • General Merchandise
  • Restaurants
  • Automotive & Gas Stations
  • Food Stores
  • Home Furnishings

Convenience Stores

Convenience stores are categorized as retail businesses with primary emphasis placed on providing the public a convenient location to quickly purchase from a wide array of consumable products (predominantly food or food and gasoline) and services.

  • Kiosk
  • Mini Convenience Store
  • Limited Selection Convenience Store
  • Traditional Convenience Store
  • Expanded Convenience Store
  • Hyper Convenience Store

CBS-Global intermediaries Gary Van Sistine, Josh Phillips, John Foster and Tom Martin serve the Retail niche. As the 25-year President and General Sales Manager of an advertising agency where programs were created to maintain and improve sales for retail businesses throughout Wisconsin and Upper Michigan, Gary worked side-by-side with owners and managers to understand their operations and needs. Over 100 restaurants, car dealership groups, and mobile home franchises saw increased traffic and sales because of the ad programs and campaigns Gary’s agency produced. Gary gained exceptional understanding of best marketing practices for retail establishments through his experience with the advertising agency. Creating sales partnerships and ideas to increase traffic in the front door is not only necessary when an owner is trying to grow a business, but also when the time comes to find buyers for that business. This is the understanding Gary brings to the table as an intermediary.

Intermediary Josh Phillips, local to Green Bay, is well-versed in investment real estate strategies and the acquisition and divestiture of commercial real estate including Retail, Medical, Office, Multi Family, and Warehousing. Josh has had much success with Site Selection, Tenant Representation, Leases and Sales of commercial Retail properties in his 15 years with CBS-Global. John Foster has assisted a wide range of retail business sellers and buyers during his tenure with us. Tom Martin specializes in franchise and non-franchise Retail establishments in addition to commercial / industrial real estate.

How we work

“I have chosen Retail as one of my areas of specialization because of my experience and proven success record in the retail advertising industry.” – Gary Van Sistine, Business Intermediary

“I stay in touch with market conditions across Wisconsin and enjoy serving local markets from Appleton, to Green Bay, to Marinette, and other Northeast and Central Wisconsin communities.” – Josh Phillips, Business Intermediary

Video Gallery

CBS-Global expert: Josh Phillips, Mary Lou VanDeusen, Tom Martin
Industry: Retail

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