New Owners for Play It Again Sports in Eau Claire, Wisconsin


Darren Harrington



Darren Harrington with Creative Business Service/CBS-Global is pleased to announce that Eau Claire Play It Again Sports®️ is proudly transitioning to new ownership. Previously owned by Frank Irvine, the local sporting goods business is under new ownership by Lance Gurney, Shirley Gurney, Brian Steele, and Sherry Steele.

Play It Again Sports and its previous ownership has been in business serving Eau Claire, Wisconsin for the past 18 years. Play It Again Sports has provided for the needs of high schools, events, and avid sporting individuals for many years. The community can continue to enjoy Play It Again Sports®️ and its new ownership as a one stop shop for sporting goods. A real welcome, long-standing business, the local community residents will continue to enjoy for a positive retail sporting experience.

Frank Irvine, the seller, was represented by Darren J. Harrington of Creative Business Services/CBS Global in Green Bay, Wisconsin. Since 1979, Creative Business Services/CBS- Global has specialized in the sale of businesses and companies throughout Wisconsin and the Midwest.